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Navigate Complexity

More Strategic Confidence.

Less Uncertainty.

Providing executives and investors with external insight and industry perspective to optimize strategy, refine go-to-market and product portfolio approaches, and serve as a sounding board for decisions that hold through growth, M&A, and shifting markets.

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About me

I help leadership teams and investors gain confidence in their decisions by supporting their internal expertise with external validation and strategic refinement. Working alongside teams, I help test ideas, explore options, ask questions, and whiteboard solutions—ensuring strategies translate into execution, adoption, and measurable outcomes.

My background includes senior executive and internal strategy roles at SAP SuccessFactors, Cornerstone OnDemand, ClearCompany, principal analyst roles at Bersin and Aspect43 and strategic portfolio, market/product strategy and product marketing work with 100+ vendors. For more than a decade, I’ve been recognized as one of the most influential leaders in HRTech/WorkTech, spoken at every major industry event, and supported institutional capital, strategic acquirers, and sell-side leadership—supporting ~$3B in investment and M&A activity across three continents, including two exits as a founder.

How We Work Together

Engagements are limited in number and scope to ensure a personal focus for my clients, but I love hearing what you’re working on or doing a quick brainstorm —and if I’m fully booked or not a fit for your needs, I’ll gladly connect you with right people for your stage and needs.

 

Market Strategy Validation & Optimization

Ensure your positioning, product & GTM strategy works for your teams, customers, and the market.

Strategic & Portfolio Engagements

Targeted work in strategic product marketing, portfolio planning and strategic initiatives.

Advisory & Executive Support

External insight and a trusted sounding board to help leaders & teams navigate market.

Strategy only works when people are aligned around it.

Who Hires Me

  • Executives, boards, and investors seeking an objective view of strategy, roadmaps, and market fit to make confident, high-stakes decisions or ramp up executive hires faster.

  • Leadership teams looking for a trusted sounding board to review and validate market & product strategy, corporate direction, or jump into support strategic product marketing and go-to-market priorities.

  • Companies and investors entering new markets or categories, scaling WorkTech/HRTech/TATech initiatives, or accelerating portfolio/company growth.

Problems I Solve

  • Maximize market impact and differentiation — optimize product-market fit, positioning & messaging, category strategy, and product strategy to drive adoption.
  • Identify and seize high-value opportunities — uncover whitespace, assess new market entry and expansion, refine portfolio fit, and provide rapid market insights for investors, new leaders, or teams entering categories.

  • Support strategic transformation — Industry SME, revenue turnarounds, portfolio consolidation, M&A, exit or roll-up strategies.